About Moffitt :
Founded in 1961, Moffitt Corporation provides industrial ventilation solutions for contractors, plant managers and engineers. Moffitt’s vast product line includes natural ventilators, wall louvers, smoke relief vents and make-up air units and heaters. The passion of the Moffitt team is evident in each and every project. From design, sales, fabrication and installation, Moffitt is a one-stop shop for all things natural ventilation.
Business Objectives
Overcome the limitations of the existing SEO strategy, which had reached a growth plateau.
Identify and prioritize the most valuable keywords relevant to Moffitt's niche market.
Gain a better understanding of the search terms and phrases potential customers use online.
Improve keyword targeting to align SEO efforts with customer search intent.
Improve keyword targeting to align SEO efforts with customer search intent.
Increase organic website traffic and achieve measurable growth in search visibility.
Implement a new and more effective SEO approach to drive better marketing results and business growth.
Our Approach to Delivering Solutions
After taking the time to understand Moffitt’s business and various products, Interchanges researched and identified industry-related keywords with the greatest opportunity for growth. A targeted content strategy was then developed around high-search-volume keywords to increase traffic and generate inbound leads.
Outcome of Our Approach
Keywords have increased by over 5000 positions across Google, significantly improving search visibility.
Organic traffic to moffittcorp.com has increased by 300%, driving stronger inbound performance and visibility.
Jordan Prosser
Moffitt Corporation, Market Analyst
Interchanges really helped us understand what we needed to do. Our organic traffic has gone up over 300 percent. It’s been wonderful to see the uptick in inbound leads as a result.