About Polymer Solutions International:
Polymer Solutions International Inc. is a world leader in manufacturing and selling material handling products throughout a number of industries. PSI specializes in designing innovative solutions for a wide variety of applications that help improve supply chains, reduce costs, and protect products and handling equipment from ongoing issues. Founded in 1997, PSI prides itself on its engineering expertise and strong customer focus
Business Objectives
Increase the volume and consistency of lead generation through the website.
Reduce reliance on Contact Us forms as the sole source of leads.
Create additional pathways for website visitors to engage with the company.
Deliver a positive and customer-focused experience for website visitors.
Implement a unique lead generation solution aligned with PSI's customer service-driven approach.
Improve visitor-to-lead conversion rates and generate more qualified opportunities for the sales team.
Enhance website effectiveness as a tool for attracting and converting potential customers.
Our Approach to Delivering Solutions
After taking the time to understand Moffitt’s business and various products, Interchanges researched and identified industry-related keywords with the greatest opportunity for growth. A targeted content strategy was then developed around high-search-volume keywords to increase traffic and generate inbound leads.
Outcome of Our Approach
Keywords have increased by over 5000 positions across Google, significantly improving search visibility.
Organic traffic to moffittcorp.com has increased by 300%, driving stronger inbound performance and visibility.
Jordan Prosser
Moffitt Corporation, Market Analyst
Interchanges really helped us understand what we needed to do. Our organic traffic has gone up over 300 percent. It’s been wonderful to see the uptick in inbound leads as a result.